Last updated: July 16, 2026
ROOVA Labs ("we," "us," "our") respects your privacy. This policy explains what information we collect, how we use it, and your rights.
Information we collect
- Information you give us: name, email, shipping/billing address, phone number, and payment details when you place an order or subscribe.
- Information collected automatically: IP address, browser type, device information, pages visited, and cookie data when you use roovalabs.com.
- Communications: messages you send us by email or social media.
How we use your information
- To process, ship, and manage your orders and subscriptions
- To communicate with you about your orders, renewals, and support requests
- To send marketing emails (only if you opt in — you can unsubscribe anytime)
- To improve our website, products, and advertising
- To prevent fraud and comply with legal obligations
Cookies and tracking
We use cookies and similar technologies (including advertising pixels such as Meta/Facebook and analytics tools) to run the site, remember your cart, and measure and improve our advertising. You can control cookies through your browser settings and, where required, through our cookie banner.
Who we share information with
We share information only with service providers who help us operate, such as:
- Our e-commerce platform (e.g., Shopify)
- Payment processors (e.g., Shopify Payments, PayPal, Stripe)
- Shipping and fulfillment partners
- Email and marketing platforms
- Advertising and analytics platforms (e.g., Meta, Google)
We never sell your personal data.
Your rights (GDPR / UK)
If you are in the EU or UK, you have the right to access, correct, delete, restrict, or port your personal data, and to object to processing or withdraw consent. To exercise any of these rights, email contact@roovalabs.com.
Your rights (California / CCPA)
If you are a California resident, you have the right to know what personal information we collect, request deletion, and opt out of the "sale" or "sharing" of personal information. We do not sell your personal information. To exercise your rights, email contact@roovalabs.com.
Data retention & security
We keep your information only as long as needed to fulfill the purposes above or as required by law, and we use reasonable technical and organizational measures to protect it.
Children
Our products and website are not directed at anyone under 18, and we do not knowingly collect data from minors.
Contact
Questions about privacy? Email contact@roovalabs.com.